February Volunteer Tips: Are you using social media effectively? February 24, 2012Posted by servicecorpsnews in Volunteering News to Use.
By Dru Secrest
Eighty percent of Americans use social media, with Facebook being the most popular, according to MarketingSavant. Facebook has become more than just a way to connect with friends—more organizations are using the site to recruit and retain their volunteers.
If your organization is considering using Facebook or even if they already do, Chris Bernard from Idealware offers some quick tips for using the site effectively to recruit volunteers.
1. Make sure your Facebook page has your organization’s website and contact information readily available. Be prepared to be contacted and make sure to respond in a timely manner.
2. Find out if the age group you want to reach is even using Facebook. Facebook attracts a younger group of users—50 or less.
3. Strategize the types of posts you think will engage volunteers.
a. Post photos, videos or recaps of past events. This will not only help recruit, but will also give recognition to the people in the pictures who are volunteering.
b. Use posts that encourage people to comment, but be sure to monitor and respond in a timely manner, if questions arise.
4. Post often enough to keep people engaged, but not so often they feel overwhelmed.
5. Post about a variety of volunteering opportunities. If you recruit for the exact same thing time and time again, you will get the same people. This runs the risk of waning enthusiasm.
6. Encourage your volunteers to “Like” your page and share it with others. This will help to build a community through Facebook.