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AmeriCorps Member Rebrands Operation Homefront Military Support Programs June 10, 2013

Posted by servicecorpsnews in Accomplishment Spotlight.
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Through widespread public support and a collaborative team of staff and volunteers, Operation Homefront, a national veteran service organization, aspires to be the provider of choice for emergency financial and other assistance to wounded warriors, veterans and military families.

Shelby Mathis, an AmeriCorps National member assigned to Operation Homefront through the ALA Call to Service Corps, has taken on an atypical (but allowable) AmeriCorps service assignment for the organization: graphic designer. In her position, Mathis is responsible for much of the design and branding material of the organization’s many distinct programs and initiatives.

“Being able to do so much as an entry-level designer has been great,” said Mathis, whose innovation and talent have made her a valuable asset to Operation Homefront. “Nowhere else would give me the same level of responsibility.”

Mathis, who graduated from the University of Central Missouri with a bachelor’s of fine arts in graphic design, spent her time freelancing in San Antonio, Texas before joining Operation Homefront.

“I was already volunteering with other veteran service organizations, especially the American Red Cross and the USO,” she said. “I knew Operation Homefront was based here, and I thought the organization would be a perfect fit.”

Over the course of her service year, Mathis has worked on rebranding seven major programs, including Operation Homefront’s successful Back to School Brigade, an annual project that distributes donated school supplies to military children in need. OH Hearts of Valor

Her favorite project has been Hearts of Valor, a program that provides female caregivers with opportunities to build relationships, access resources and enjoy brief moments of rest and respite from their caregiving responsibilities. Hearts of Valor was previously known as Wounded Warrior Wives. Mathis was responsible for the creation of a program brochure, multiple flyers and a suite of web graphics.

“It started totally from scratch, which is always fun for me because I have a lot of freedom,” Mathis said. “And the director of that program was really great.”

After her term of service ends, Mathis and her husband, an active-duty servicemember, will undergo a permanent change of station to Portugal. She hopes to continue as a graphic designer in her new home.

Please note that we discussed the work of several other ALA Call to Service Corps members assigned to Operation Homefront in a previous post. If you’d like to learn about more about them, you can view the post here.

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